Courtney McAra
President, Mustang MarTech LLC
Courtney has become a respected leader in the Marketing Operations field during the past decade. Her experiences ranges from a small Seattle startup, to Egencia, an Expedia, Inc. company, to landing her dream job at Marketo, have formed her opinions on how to architect marketing automation in anticipation for scale.
Her most recent role was at SurveyMonkey, now known as Momentive.ai. She joined the Palo Alto team in 2015, inheriting a four-year-old Marketo database that was being shared by multiple divisions with no central administrator. Courtney was able to re-configure Marketo to handle the workload of both self-serve product-lead growth, and 8 enterprise sales-assisted product lines. She went from a one-woman show to leading a team responsible for lifecycle, scoring, nurture, newsletters, compliance, consent, integrations, etc. After years of hard work, collaboration, adjustments, and patience, SurveyMonkey went public in 2018 with future plans to aggressively expand to international markets.
This journey sparked Courtney's desire to make a greater impact and eventually led her to become an independent consultant at Mustang MarTech. She now spends her time helping multiple businesses streamline their collective results and, when necessary, tame their wild databases.